A printable checklist plus six source-cited essays on the rules and craft of listing-asset production. Practical, no fluff, no email gate (except the checklist PDF — which is also free).
Twelve checks to run on the listing before you send any photos to an editing service. Five minutes here saves three days of revisions and a flawed listing. One-page printable PDF, designed for the next listing.
Download the PDF
What California agents must disclose for AI-altered listing photos in 2026, the exact wording that satisfies AB 723, and the fines for getting it wrong.
Read the explainer
What the 2026 NAR Code of Ethics requires for AI-generated images, and how it differs from California state-level rules.
Read the explainer
Canopy, CRMLS, SDMLS, Bay East, Bright, Stellar, MIBOR — what each MLS requires, fines, and the disclosure formula that satisfies them all.
Read the walkthrough
Twelve things to check on raw listing photos before sending them to editing. Saves revisions, fixes problems editing software cannot.
Read the checklist
Modern, traditional, coastal, mid-century, farmhouse — what each says about the property, and the three rules that beat every style choice.
Read the style guide
The 90-second decision tree for picking a tier. What each includes, when each is overkill, and the trap most new agents fall into.
Read the decision guide
If your photos look undercooked or washed out, it's almost always one of four things. The diagnostic + the specific fix for each.
Read the fix guide
Photographer ($150–$600), AI service ($49–$249), or DIY ($0 cash + 75 min). The math by listing scenario.
Read the cost breakdown
The 5-field brief template that cuts revisions from 3 rounds to 1. Style, rooms, audience, must-includes, disclosure.
Read the brief template